The book commercial. Where to begin?
OK, let’s begin in a galaxy far, far away….
For those of you who lived on the East Coast in the 70s and 80s, there was one thing that we could all recognize, even from those fuzzy, rabbit-eared, tube televisions, and that was Carvel.
Now, everyone knew about Cookie Puss, the cake with the ice cream cone nose. The narrator of those commercials was, well, not really built for narration. And the filming was, well, not really high on the excitement meter. Yet, we ALL knew Carvel. Again and again and again, especially during cartoons or the after-school special, we would listen to that droning, low budget commercial and want nothing more than to sink our gobs into that ice cream confection that was Cookie Puss. The commercial didn’t need flash or bang or celebrity endorsements. All it needed was a guy talking about Cookie Puss, and we were hooked. Carvel still exists. I no longer watch TV, so maybe the production value has gone up, but whoever was the boss of Carvel during those low-budget commercial years really had something. It worked. There were few of us who did not long for a Carvel cake. And now 30 or more years later, we still remember the low tech effect of an ice cream alien “flying” across our TV screens.
And that brings me to my first book commercial for Mrs. Shushman Says Goodbye. Now, there is something you should understand about me, I over-think everything. I was struggling to find some “thing” that would make my book commercial pop. Cups and cups of coffee later, nothing. No ideas. No revelations. Nada. Zilch.
And then, there was the ray of light that descended from the heavens (or the florescent light bulbs), and a voice–a droning man’s voice–seemed to say, “Think of Cookie Puss.”
And so here it is folks. My book commercial. No flash. No bang. Just a yummy little morsel to sink your figurative gobs into after watching cartoons.
I hope you like it.